Product mockup

Keenfolk

Beni Amir (unisex hoodie)

$40.00

This design is based on the iconic picture of the smiling Beni-Amir boy taken in 1965 by National Geography photographer James Blair in the Teseney region of Eritrea. The picture was later published as a poster and adorned the households of thousands of Eritreans back home and abroad. Speculations aside, no one really knows who this boy is but his radiant smile has become unmistakably symbolic: warm, welcoming and subtly defiant.
The mystery surrounding the Beni Amir has given rise to various speculations about his identity. What anyone for sure, however, is that he hails from the Beni Amir, the largest subgroup of the Tigre ethnic group. The name Beni Amir means "Sons of Amir"; named after the ancestor of the clan Amer Ibn Kunu,


• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

Size guide

  CHEST WIDTH (inches) LENGTH (inches)
S 20 27
M 21 28
L 23 29
XL 25 30
  CHEST WIDTH (cm) LENGTH (cm)
S 50.8 68.6
M 53.3 71.1
L 58.4 73.7
XL 63.5 76.2

Your bag

The Story

Home is more than a place. Sometimes it’s a face you remember, a word that welcomes you, or a line from a song that never really left.

Keenfolk brings those things into what we wear. Eritrean stories. Oakland energy. Music, language, and the people who stay with us.

So we imagined a different kind of shop: up on an Asmera rooftop, where the city is familiar, the air is easy, and the good stuff hangs out.

Say selam ↗

A FEW USEFUL THINGS

Shipping & returns

Shipping costs, delivery estimates, taxes, and available payment methods are confirmed at Keenfolk checkout.

For the current return conditions and shipping details, read the store policies. If you have a question about a piece or an order, get in touch.

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info@keenfolx.com ↗